Run the marketing programme for a rapidly growing company, in a high growth, green industry. Work with the MD. Make the marketing function your own.
You may have heard; oil and gas boilers are due to be phased out of new build homes by 2025. Air and ground source technologies will be one of the main heating alternatives.
I’m working for a leading UK heat pump distributor. The company’s already well-established, but with recent developments they’re growing at a phenomenal rate. As the Marketing Exectuvie you will help drive this.
Until now the MD has driven the marketing side of things, but he’s now looking for someone to plan and run much of the programme.
It’s a brilliant opportunity to use your current skills in a wide-ranging marketing role. One that can grow rapidily with the business and with your increasing experience.
Are you the Marketing Executive , ready to grasp the opportunity?
There’ll be a lot to the job, but above all it’ll be about driving a constant stream of campaigns that promote both the technology and the company’s ability to deliver it.
To do this you’ll be working with teams throughout the business, to identify marketing requirements and compelling stories, which you’ll translate into compelling agency briefs.
You’ll have the MD to guide you, but he has plenty to do in steering a large, growing business, so you certainly won’t be micro-managed.
But it’s not all high-end strategic stuff.
You’ll also manage social media accounts and client databases. Organise exhibition stands. Chase up printers. Number crunch ad spends / market trends. Assist with sales projects.
If you want to pack the maximum experience into the minimum length of time, this is the ideal role. And when you prove yourself, there won’t be anyone holding you back.
Promoting a brand, not just widgets
Marketing the company’s products is part trade, part consumer. Trade customers want the tech specs, but for end users, heating is a lifestyle (or workstyle) product.
This being so, we’re looking for someone with at least some experience of marketing value-added products or brands (it could be anything from yachts or cars to homes or guitars).
You’ll need a Marketing or Business Degree (or impressive equivalent experience) and a comprehensive knowledge of marketing principles and techniques, both on- and off-line.
Beyond this, it’s about your energy, imagination, and entrepreneurial drive. The ability to promote the technology, business and their capabilities to maximum effect.